Free movie ticket with 15 points worth of purchases of specially-marked packages of Hershey's candy. Each bag is worth 5 points, and are on sale for $2 each. Buy 3 for $6, you have enough points for a free movie ticket. Plus, you get tons of chocolate. 13.2 packages of various Hershey's candy can be found at a separate kiosk, with the mail-in forms for the free movie ticket there as well. Link: http://www.hersheys.com/megamovie